Clark, Andy

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Clark's work that interests me is about cognitive extension through media. His fundamental premise is that cognition is not bound by the thing called brain or skull or skinbag, a mode of theorizing he calls BRAINBOUND. He calls the opposing paradigm EXTENDED for how cognition is literally extended outside of the biological unit, a product of a continuum of phenomena located in brain, body and world. This is important stuff for me because my theory of extension through language presumes extension is not just a metaphor (as McLuhan and Gardiner might leave one wondering), but literally true.

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